Movie Analysis Gone With The Wind - 1177 Words

Ellie White In Gone With the Wind it is tied to the history of the Civil War. So you can think of the book is divided into four main, honking sections: Pre-War, Civil War, Reconstruction, and post-Reconstruction. Before the Civil War, Scarlett O Hara selfish, sixteen-year-old in Georgia who cares mostly about parties and flirting. She is secretly in love with a neighbor, Ashley Wilkes. She discovers he s going to marry his cousin, Melanie, and she s very upset about it. So she decides to get all dressed up and finally tell him she loves him, which seems kind of mean to Melanie, but that s the sort of person Scarlett is. Ashley more or less says he loves her but that he s too big a doofus to marry her. Rhett Butler, the novel s†¦show more content†¦While he s not mooning after Scarlett, though, he manages to get Melanie pregnant. With perfect timing, Melanie has her baby just as Union forces are invading Atlanta; in the chaos Scarlett has to deliver the baby herself. She gets Rhett to set them on the road to Tara, but he has an attack of something like conscience and leaves to join the army, so he can t take her all the way home. For the record, Scarlett is not pleased, but manages to get them there herself because she is tough. Back at Tara, Scarlett s mother, Ellen, has died of typhus, her two sisters are sick, and her father has gone quietly mad from grief. Also, the Yankees have taken just about everything, and most of the slaves have left. She manages to scrape together food for herself, her family and Melanie. She also shoots a passing Yankee raider in the face and takes his money, which becomes the basis for her later fortune. The war ends; Reconstruction begins. Ashley comes to Tara and ends up staying, as does another ex-soldier named Will Benteen. However, thanks to the dastardly Reconstruction government and evil Yankee schemers, Scarlett is hit with massive taxes on Tara that she can t pay and that will force her to sell. She decides to go to Atlanta to find Rhett, who is rich, and who she hopes will either marry her or pay her to be his mistress. But Rhett is in jail for killing a black man and can t get at his money. So Scarlett marries Frank Kennedy, who had been engaged toShow MoreRelatedFinal Essay, Intro to Film Eng 2252743 Words   |  11 PagesAn Analysis of the film Gone With the Wind Catherine M. Piraino ENG 225 INRO TO FILM Instructor Pal December 17, 2012 An Analysis of the film Gone with the Wind Rarely has a film impacted an audience and held the test of time as the film Gone with the Wind. I have always been curious if director, Victor Fleming and producer, David O. Selznick and screenplay writer, Sidney Howard knew what they were creating a masterpiece and how this film would have such an enormous impact on audiencesRead MoreNight Of The Living Dead1444 Words   |  6 PagesLiving Dead is a breakout movie created and directed by George A. Romero released in 1968. The movie launched Romero’s career and a subset genre of film. Romero has used his movies as a form of social commentary. In Night of the Living Dead you see a black male hero trying to lead in a small group setting. In 2014 this would not be a big deal however, in 1968 with the civil rights movement and the death of Martian Luther King being in the headlines this is significant and the movie is still relevant inRead MoreSymbolic Meaning of the Land in Gone with the Wind6993 Words   |  28 PagesS ymbolic Meaning on the Land in Gone with the Wind Abstract: The study of Gone with the Wind has mainly concerned with such aspects as the historical background of the American Civil War, the relationship between slave owners and slaves, Scarletts remarkable personality, and the conflicts between north and south cultures. Many more people read it as a love story. This thesis aims at analyzing the symbolic meaning of the land in this masterpiece to interpret this novel better. With applicationRead MoreAnalysis Of The Book Of Kill A Mockingbird 1271 Words   |  6 PagesJourney Tasopulos Brannen ELA-8 19 April, 2015 Novel Analysis: To Kill A Mockingbird Selection: I selected this book because its the best book I have ever read. I read To Kill A Mockingbird last year and my class wrote an essay about this book, since I already know so much about this book I thought it would be a nice and quick read. I thought it would be a great enjoyment to refresh my memory of this epic book. I watched the movie soon after I read the whole book and it was very fun to pick outRead MoreThe Mystery Of Vampires From Folklore Tales1622 Words   |  7 Pageswithin written text; vampires would once again be transformed within film in an attempt to keep the monster relevant to modern times. One contemporary vampire that challenges folklore and literary vampires is David from the movie the Lost Boys. Within the movie the Lost Boys, David is supposed to represent a modern day vampire whose characteristics and features are different from folklore and literary vampires. With this in mind, key characteristics of David will be examined such as appearanceRead MoreBiography And Historical Context Of Edgar Allan Poe2348 Words   |  10 Pagesto the movie Inception. When Poe stated â€Å"that my days have been a dream† it reminded me of the main character Dom Cobb the thief and has a one of a kind ability to roam peoples dreams and take secrets from their subconscious. Furthermore, this piece also reminds me of the movie Avatar. In this film Humans link their minds to the minds of the Avatars. The avatars actions are controlled by the mind of the human like a dream. Another film that this poem reminds me of is Titanic. In the movie two peopleRead MoreThe Final Project : Being Black Essay1674 Words   |  7 Pagescurriculum that focuses on Western cultures in history, literature and arts. Entertainment While Hollywood has long been criticized for its depiction of the black experience in America, it has come a long way since Margaret Mitchell’s 1939, Gone With the Wind and the highly controversial and explicitly racist 1915 film, The Birth of a Nation (Griffith, 1915). Both of these films have become landmark classics and contain artistic elements and filming techniques that are still used today. MoviesRead MoreAn Inconvenient Truth Research Paper1374 Words   |  6 PagesAn Inconvenient Truth â€Å"You look at that river gently flowing by. You notice the leaves rustling with the wind. You hear the birds; you hear the tree frogs. In the distance you hear a cow. You feel the grass. The mud gives a little bit on the river bank. Its quiet; its peaceful. And all of a sudden, its a gear shift inside you. And its like taking a deep breath and going, Oh yeah, I forgot about this.  Ã¢â‚¬â€œAl Gore, An Inconvenient Truth - Inconvenient Truth â€Å"You see that pale, blue dotRead More Ed Zwick’s Glory - An Exemplary Model for Historical Films Essay example2155 Words   |  9 Pagesfilm and not a documentary. Accordingly, McPherson had this to say about Zwick’s work: â€Å"Glory is not only the first feature film to treat the role of black soldiers in the American Civil War, [but] also the most powerful and historically accurate movie about that war ever made. He also credited the film for its overall attention to detail, particularly dealing with the precision of the battle scenes. The critic does point out that Glory is by no means flawless, citing historical discrepancies;Read MoreCritical Analysis A Walk To Remember2036 Words   |  9 Pages This paper is a critical analysis paper focusing on the movie â€Å"A Walk to Remember†, featuring Shane West as Landon Rollins Carter and Mandy Moore as Jamie Elizabeth Sullivan-Carter†. I will analyze the movie by using our sociological literature in the area of long term death, also known as lingering death. I will compare to how people react to slow lingering death based on sex, gender, upbringing and social relationship as well as analyze the characteristics of lingering death

Lindsay lohan Free Essays

Mary-Kate and Ashley Olsen had planned to spend their 18th birthday on June 13 side by side. But when the much-hyped day arrived, Ashley was left to celebrate without her twin sister, first poolside at the Beverly Hills Hotel and then with a Jaunt to Mexico with two pals. One week later the reason for Mary-Skate’s absence became clear: The star, recently the focus of speculation regarding her Increasingly frail-looking body, had been admitted to an undisclosed facility for treatment related to an eating disorder. We will write a custom essay sample on Lindsay lohan or any similar topic only for you Order Now â€Å"This is a challenge that Mary- Kate has made a decision to face,† says her rep Michael Poignant. â€Å"This is a challenge she will meet. † The admission struck a sad and troubled note for Mary-Kate, who along with Ashley has turned their image as positive, clean-scrubbed role models into a business empire that grossed more than $1 billion in sales last year. Yet to friends, family and even casual onlookers, the subject of Mary-Skate’s health has been a source of concern In recent months. Although the petite twins (Mary-Kate is 5’2†³; Ashley Is 5’1 have always been slender, Mary-Kate appeared to be painfully thin of late. So widespread was the talk about her weight that the actress herself poked fun at It when the twins hosted the May 15 Saturday Night Live; playing paparazzi photographers, they shouted, â€Å"Mary-Kate, you’re so skinny?eat a sandwich! † Sadly, beneath the playfulness was a health crisis. â€Å"There was an intervention,† says someone who has known the Olsen for several years, adding that the twins’ father, Dave, and Mary-Skate’s therapist committed her to a treatment facility soon after her June 7 high school graduation. â€Å"They finally reached the point where they had to act. They didn’t want to find her dead on the floor from not eating. Those close to the star say that there was no single Incident that triggered the decision to seek professional treatment; rather, Mary-Skate’s problems had steadily worsened with time. One source says that the change In Mary-Kate, who dates Boston University student David Guttenberg, 21 (his dad Is Trademarks studio expounder Jeffrey Guttenberg), first became evident two years ago. â€Å"She looked different,† says the source. â€Å"She developed circles under her eyes. † Staging the intervention before Mary-Kate turned 18 meant that her parents still had a legal right o seek treatment for her. It isn’t the first time her family has tried to aid Mary-Kate, whom close pals call MS. According to one source, after the actress got into a minor car accident about a year and a half ago her father tried motivating her to eat by telling her she couldn’t get her black Range Rover back until she gained some weight. Another source says the family hired someone to monitor Mary-Skate’s eating. â€Å"Sometimes she was taken out of school to eat,† says a former classmate at Campbell Hall high school. â€Å"During the last year she had an adult eating with her most of the time. Everyone knew how skinny she was. † disorder],† says director Dennis Gordon, who helped the twins’ spring comedy New York Minute. â€Å"l had a lot of meals with her, and it didn’t seem there was anything wrong. † Adds Dir. Drew Pinky, the TV psychologist turned actor who played the twins’ father in New York Minute: â€Å"She was the sweetest of the two. But I didn’t notice anything. She; hid it well. † Such deception is typical behavior among eating-disorder sufferers, many of whom go to elaborate lengths to disguise their problems. â€Å"Everyone was very angry with Mary-Kate at first,† says a source. She’s lied so much and for so long. It’s part of the illness. † In fact, both Mary-Kate and Ashley flatly denied such problems in an interview with PEOPLE in April. â€Å"Being in the public eye, you’re labeled that you have an eating disorder,† Ashley said at the time. â€Å"You have a drug addiction,† said Mary- Kate. â€Å"We don’t have problems! † declared Ashley. The fraternal twins?MS has long been known as the free-spirited one; Ashley as the sophisticated one?have also put on a united front dealing with other recent challenges, including the dismal $13. 7 million box office for New York Minute. We ere really disappointed,† says Gordon. â€Å"They were incredibly mature about it. They said, ‘Okay, I guess we can’t open a movie Just yet. Next! ‘ † Showbiz vets since making their debut on Full House at Just 9 months old, the girls have long been praised for their business savvy and solid groun ding. But others have wondered if the stress placed on their slender shoulders would eventually take a toll, as it has on other young Hollywood stars (see sidebar). â€Å"The pressures of the entertainment and fashion business are pressures that Mary-Kate and Ashley both have always thrived on,† says a friend. That said, â€Å"there’s no doubt that the pressure of being successful, running a business and planning for college?that’s a lot. † Still, adds the friend, â€Å"l don’t think you can draw a straight line between the pressure in nobody’s life to this sort of illness. † Says Carolyn Costing, the director of the Eating Disorder Center of California and the Monte Indo Treatment Center in Malibu: â€Å"We look at it like there’s a gun, a bullet and the trigger: The gun is biological predisposition, the culture is the bullet and something like the stress of being a celebrity is what pulls the trigger. Not helping matters is the ever-present skinny sweepstakes among young women, many of whom worship stars like Mary-Kate as a source of â€Å"administration,† Shortly after Mary-Skate’s appearance at a May premiere, Web surfers on a bulletin board at guru. Com posted messages like, â€Å"I’m convinced she’s Ana [a slang term for anorexic]! † Another online follower took notice of Mary-Skate’s red string bracelet, which some teens and young adults wear as a signal of their â€Å"Ana† pride and to remind themselves not to eat. (Her rep’s response: â€Å"l don’t believe that’s true [of Mary-Kate]. â€Å") How to cite Lindsay lohan, Papers

Top ten reasons why large companies fail to keep their best talent

Table of Contents Brief Article Overview List in order of Priority How to know if these things are happening Action Plan to prevent the 10 Things Measuring Success Conclusion References Brief Article Overview The article â€Å"Top ten reasons why large companies fail to keep their best talent† by Jackson Eric sets out to highlight the reasons why major companies find it hard retaining staff. The article begins by stating that while large organizations have vast resources that they can use to retain their best staff, they still fail to keep their most talented staff from leaving.Advertising We will write a custom essay sample on Top ten reasons why large companies fail to keep their best talent specifically for you for only $16.05 $11/page Learn More Loss of talented staff negatively affects the organization’s performance and for this reason, it is important to know the reasons why employees leave. Jackson (2011) therefore goes on to pro vide a list of ten reasons for this failure in staff retention by large companies. The reasons articulated range from those that are as a result of the company being large to personal reasons by both the managers and the staff. The article concludes by noting that with a scarcity of talent being expected, organizations need to overcome this issues that cause talented staff to leave. List in order of Priority Big Company Bureaucracy Who’s the Boss? The Missing Vision Thing Poor Annual Performance Reviews No Discussion around Career Development Failing to Find a Project for the Talent that Ignites Their Passion Lack of Accountability and/or telling them how to do their Jobs Shifting Whims/Strategic Priorities Lack of Open-Mindedness Top Talent likes other Top Talent How to know if these things are happening Being able to know if these things which cause top talent to leave are happening is of great significance. If the activities mentioned below are taking place, then you wil l know that these things are happening in your company. The organization has inflexible procedures and demands that a rigid hierarch and chain of command be followed at all times and decision making is entrusted only to the top company employees. In addition to this, the company’s vision and strategy is come up with by the top management and then imposed on the rest of the employees who have no say in the company’s vision. The company’s managers are overwhelmed with work and therefore do not have any time to engage in conversations with the employees to find out their passions or even provide feedback on their performance reviews. The company lacks clear goals and objectives and it keeps on moving the top talent to work on the latest project without giving them time to complete previous projects they may be interested in. The organization also lacks any well defined career development plan for its employees and the talented staff cannot see any clearly set out c areer path for them. Promotions and advances are also given in a haphazard manner and at the discretion of top management.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company avoids hiring top talent since they demand more competitive payment packages and as a result of this, the company is filled with average employees and a few talented staff who end up feeling frustrated. When hiring managers, the company does not deeply review the competence of the new manager in dealing with high talent. The company also does not providing executive coaching for the new manager and he/she is expected to be adept at working with his staff. Action Plan to prevent the 10 Things An action plan is needed to ensure that the reasons for talented employees leaving are mitigated or eliminated altogether. Decision making should be more decentralized with employees being given an opportunity to voice th eir suggestions. This will demonstrate that the organization values the input of its staff and appreciates them as valued players in the organization. In addition to this, the organization should inform of even consult employees when changes that affect them are about to take place. While money is a major motivation for employees, they are also concerned about their professional growth (Donaldson-Feilder, et al. 2011). This is in line with Herzberg’s two-factor theory which states that in addition to monetary rewards, work conditions also act as incentives for workers to be more productive. The organization should therefore come up with schedules for career advancement and managers should take on mentoring roles to the employees and encourage growth. The organization should also carry out regular evaluations of the performance of their employees and the evaluations should be focused on improving the productivity of individual employees. Moss and Sanchez (2004) assert that fee dback on the evaluations is therefore crucial since without feedback, employees will not be able to improve on their shortcomings. Selection of managers should not depend entirely on skill-based analysis. A competency analysis should also be engaged in to ensure that the candidate has solid authoritative personality and prior managerial experience. The managers in the organizations will be encouraged to adopt leadership styles that do not alienate them with the employees. For example, transformational leadership which looks for â€Å"potential motives in followers, seeks to satisfy higher needs, and engages the full person of the follower† will be most appropriate (Harris Nelson 2007, p.356). Such a leadership style will raise job satisfaction and increase employee performance and productivity. Managers will also be required to take time to foster relationships with the employees. Research by Kellerman (2007) demonstrated that when managers showed concern for their staff, th e staff reciprocated by increased productivity.Advertising We will write a custom essay sample on Top ten reasons why large companies fail to keep their best talent specifically for you for only $16.05 $11/page Learn More Measuring Success There have to be specific and measurable goals and objectives in order to tell the effectiveness of the staff retention action plan. The first measure of success will be in the evident behavioral change in the company staff. There will be reduced rates of turnover and the company will be able to attract more talented staff who will express interest in working for the company due to the favorable work conditions. An even more important measure of success will be in the increase in organization’s productivity as the talented staff gets even more involved in the affairs of the organization. The company’s quarterly financial statements will attest to significant improvements which may be caused by the innova tions by the talented staff. The company will become a market leader in innovation as its key talent come up with novel products for the organization. Conclusion In this paper, I have carried out an analyses of the article â€Å"Top ten reasons why large companies fail to keep their best talent† by Jackson Eric. From It, I have learnt the major reasons why top talents leave major organization. Remedies to these problems have been proposed so as to help organization’s maintain their talented staff and hence increase their competitiveness. Some of the major lessons that I have learnt from this case study is that making employees feel valued is of great importance in not only increasing their performance but maintaining them in the organizational workforce. References Donaldson-Feilder, E., Lewis, R. Yarker, J. (2011). Preventing stress in organizations: how to develop positive managers. Boston: John Wiley Sons. Kellerman, B. (2007) ‘What Every Leader needs to kno w About Followers.’ Harvard Business Review 85, (12) 84-91. Harris, T.E. Nelson, M. (2007). Applied organizational communication: theory and practice in a global environment. London: Taylor Francis.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Jackson, E. (2011). Top Ten Reasons Why Large Companies Fail To Keep Their Best Talent. Web. Moss, S.E. Sanchez, J.I. (2004). Are your employees avoiding you? Managerial strategies for closing the feedback gap. Academy of Management Executive, 18 (1), 34-54. This essay on Top ten reasons why large companies fail to keep their best talent was written and submitted by user D0m1n0 to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Indian Boarding Schools

Indian Boarding Schools Introduction In the late 19th and early 20th centuries the U. S. government opened many schools for Indians or Native American children in order to introduce Euro-American standards (Harley, 1994).Advertising We will write a custom critical writing sample on Indian Boarding Schools specifically for you for only $16.05 $11/page Learn More This paper seeks to reflect on the events that led to the establishment of the schools, what life was at these schools and their effects on Indian populations, this is in regard to the larger context of the Native American Experience and propose mechanisms of dealing with the effects. Establishment of Indian boarding schools Indian boarding schools were primarily established in order to kill the Indian culture and ensure that they adopt a Euro-American culture that was completely alien to them. There are several other reasons why the Indian boarding school was established, such as weakening families by taking their children away (Smith, 2010). Indian boarding schools were first established by Christian missionaries, who had the sole intention to provide education for the native people, â€Å"The Carlisle Indian Industrial School established by a US Army officer Richard Henry Pratt† was the first school to adopt total assimilation of the Indian culture (Smith, 2010, p. 34). The school was built in 1879 at a military facility and its curriculum was based on what was taught in prison. The school was established following Pratt’s successful teaching â€Å"experiments† on young Indian prisoners (Smith, 2010, p. 35). Schools were widely used as a way of â€Å"civilizing† Indians mainly by the church (Monaghan, 2005, p. 56). The rationalizations of the â€Å"manifest destiny† and the doctrine of â€Å"discovery† were widely used as an excuse by the European settlers to commit atrocities on the Native Americans (Pease, 1986). The Christian belief of manifest destiny wa s used as a prelude in the expansion and colonization of the Americas (Harley, 1994). Basing on this belief, the missionaries felt obliged to spread the gospel to the natives, who, after being softened through Christian ideals, would be colonized by the European settlers. Seemingly, the initial boarding schools established by missionaries were not only meant to impart civilization but also serve as means of achieving the divine mission of spreading the gospel.Advertising Looking for critical writing on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The doctrine of â€Å"discovery† was a major source of friction and some of its aspects are still present in the current United States property rights (Smith, 2010, p. 45). This doctrine was used to validate the claim that Europeans discovered empty land in the America’s.The Native Americans had a communal land ownership system. The Europeans had embraced individua l land ownership practices. Boarding schools were therefore used to change the Native American’s cultureand the communal land practices by extension. The boarding school experience Life in the Indian boarding schools was tough, several victims told about the horrifying experience they went through at the boarding schools. Bill, who belongs to the Pattwin Indian group, remembers that he was sent to the boarding school while aged only six years (Harley, 1994). He remembers a sad experience which filled an everyday life of the boarding school. He remembers being bathed in Kerosene by matrons and having his head shaved against the Indian culture. In what can be regarded as transforming Indians inside and out, it’s seen that all aspects of the Indian culture were forbidden. Different accounts provided by individuals who went through the schools show that the Native Americans denied everything that pertained to their culture, from wearing long hair to speaking their language . The Indian children’s names were changed and they were not allowed to go home to their parents to ensure a cultural disconnection. The aim of the government was to replace the Indian culture, indeed as stated by Pratt â€Å"the only good Indian is a dead one† (Monaghan, 2005, p. 23). This implied that the Indian culture had to be killed. The methods advanced by Pratt and fellow minded Americans were geared towards ensuring that assimilation was gained through total immersion (Pease, 1986).Advertising We will write a custom critical writing sample on Indian Boarding Schools specifically for you for only $16.05 $11/page Learn More The aim was to â€Å"kill the Indian culture in the Indians and save them† (Smith, 2010, p. 67). History says that Pratt organized the education of some young Native Americans after he had encountered them at a prison in Florida (Smith, 2010). It’s said that Pratt saw positive changes in the Indians aft er teaching them English, some basic economic skills and ways to govern themselves. It was the main reason to establish several boarding schools and kill the Indian culture, as well as ensure that Indians are assimilated into the popular American culture. Therefore students were to be transformed in regard to â€Å"language, religion, family structure, economics, and emotional expression among others† (Smith, 2010, p. 13). However, things did not always go according to the plan as the children were later subjected to untold abuses. This can be compared to genocide in the sense that it purported to kill the Indian culture and ensure their forceful adoption of an alien culture. Several historical accounts indicate that students were abused in the boarding schools. The US government ran as many as 100 schools both on and of reservations (Harley, 1994). Young children were sometimes forcibly snatched from their parents. Many of them did not understand what was going on. The late Indian Activist Floyd Red Crow shared on how it felt to be taken away from his mother (Harley, 1994). He was taken as a young child from a reservation in South Dakota for the Wahpeton Indian Boarding School in North Dakota (Monaghan, 2005). He remembers seeing his mother cry as the bus took him away. It’s hard to imagine how hurting that was for him and his mother. Annual reports on Indian affairs seemed to suggest that Indians were savages who needed to be compelled by whatever means possible, to send their children to school (Smith, 2010).Advertising Looking for critical writing on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Some parents just took their children to these boarding schools simply because there were no other schools for them. It’s important to note that most other public schools were closed for the Indian child. The federal schools were the only ones available to them and curriculum at these boarding schools was different. The curriculum in the public schools was focused on trades, for example boys studied carpentry, while girls curriculum included house keeping (Smith, 2010). There were no concepts in math or other science subjects. Thus, it can be said that, as much as the boarding schools were used to assimilate the Indians, the curriculum was not complete and was not meant to achieve total good for the Indian children. Punishment in the boarding schools was severe. There were accounts of abuses taking place in the boarding schools in form of beatings, food rationing and heavy labor. The federal government commissioned an investigation on the progress and policies towards the Ind ian boarding schools (Pease, 1986). The report provided in 1928 revealed the â€Å"problem of the Indian Administration† (Smith, 2010, p. 70). It showed that many of the children in the boarding schools were â€Å"overworked, harshly punished and poorly educated† (Smith, 2010, p. 71).This finding makes it hard to believe that the government was indeed committed to ensuring the assimilation of Indians. The care provided to the Indian children was inadequate in all aspects. In spite of the fact that the food provided was insufficient in both quantity and quality, young children aged between 10 and 12 were being subjected to heavy industrial work for up to four hours a day. A survey conducted in the 1960s shows that many teacher’s felt that their primary role was to civilize the Native Americans rather than to teach them. This indicates how the schools were institutionalized. The Kennedy administration declared the Indian education to be a national tragedy (Monagha n, 2005). The emotional impact caused on the Indian children who attended the boarding schools can be seen in some written accounts. For instance, one former student says that he can never forget when he saw his mother cry when he was taken away forcibly. To this date, there are still several factors that have not been properly addressed regarding the plight of Indians. These problems are often summed up as the â€Å"Indian Problem† and most of them pertain to their cultural practices and the land factor. As stated earlier, the doctrine of discovery is still very much in the US constitution (Pease, 1986). Conclusion This paper sought to reflect on the events that led to the establishment of the schools, how life was at the schools and their effects on Indian populations, this is in regard to the larger context of the Native American Experience and propose mechanisms on how to deal with the effects. It’s imperative that the government identifies new workable ways of dea ling with the issues affecting the Indians.The government should ensure that measures are undertaken to preserve the Indian culture. By extension, the Dakota and Ojibwe languages should be preserved through measures such as provision of support, promotion and encouragement by the federal government. References Harley, B. (1994). Readings in Diocesan Heritage Volume VIII St. Boniface Indian School. San Bernardino: Diocese of San Bernardino. Monaghan, E. (2005). Learning to Read and Write in Colonial America. Boston: University of Massachusetts. Pease, M. (1986). A Worthy Work in a Needy Time: The Montana Industrial School for Indians. Montana: M. Pease. Smith, A. (2010). Soul Wound: The legacy of Native American Schools. New york: Amnesty International.

4 Email Newsletter Examples and How to Effectively Emulate Them

4 Email Newsletter Examples and How to Effectively Emulate Them Every business owner (or marketer) knows that email marketing is one of  the best marketing channels today when it comes to ROI (an average ROI of $38  for every $1 spent). Knowing this, you’ve probably already started your own email list and have worked to grow it. You know the best times to send an email, and have played around with different email marketing ideas  to effectively reach your subscribers. According to Jeff Bullas, not all emails are created the same. Top performing marketing departments have 2.5x more ROI  than the average. What makes those emails different from the average? It’s a mix of a few factors- such as engagement and personalization- that marketers put a lot of work into getting right. In 2015, increasing subscriber engagement  was the top initiative for marketers when it came to email marketing, while for 2017, personalization  was a top concern. Even if you are getting good results from your current email marketing campaigns, there are certainly things that you can try to do even better. Let’s take a look at some top email marketing examples to draw inspiration from. Tool Tip: Did you know integrates with leading email service providers, so you can manage entire marketing campaigns all on one calendar? See how you can get more organized. Table of Contents: Spotify Uber Buzzfeed Dominos Spotify As a business that is well-known for their success in reaching users with personalized content, you can learn a lot about email marketing from Spotify. Every year, Spotify creates an end-of-year playlist for each of their subscribers and sends an email informing them about it. The email contains user-specific data showing the their most-played songs, top artists/genres, the total time they've spent listening to music on the platform, as well as the days they are most active during the week. The email finishes off with a link to the playlist Spotify made for them. Needless to say, users love this end-of-year wrap up and demonstrate their giddiness by sharing their results with friends, online. Source: https://www.impactbnd.com/hs-fs/hubfs/spotify%202016%20email.png?t=1519345402521width=727height=5152name=spotify%202016%20email.png 4 Email Newsletter Examples and How to Effectively Emulate Them for Your Business by @shane_barker...What You Can Learn From Spotify: The power of personalized content. Something as basic as a personalized subject line can increase email opens by 26%. Furthermore, personalized emails can deliver 6x higher transaction rates  and 74% of marketers report that personalized emails increase engagement. 4 Ways Make Your Emails More Personalized With Spotify as your guide, here are some tips to create more personalized emails: Automate emails to take action after triggers. According to Campaign Monitor, automated customer journeys are about sending the right information at the right time. Doing so shows the customer that you are paying attention- a resource that is otherwise in short supply! By immediately taking action right after a customer interacts with your website, you are helping them to reconnect and remember you. Leverage dynamic content. Some email marketing software providers offer a dynamic content  feature, which allows you to determine which users get to see a specific block of content. Adidas did this during a campaign for their Originals series. Male subscribers were shown the menswear collection, and the women were shown the womenswear collection. By doing this, subscribers were exposed to products of the most relevance  to them. Source: https://www.campaignmonitor.com/assets/uploads/2016/02/Personalized-content-sections.gif Here's another version for women: Source: https://www.campaignmonitor.com/assets/uploads/2016/02/Personalized-content-sections.gif Integrate with other sources of data, such as your Facebook Insights data, CRM, or ecommerce platform. This allows you to create richer customer profiles that include things such as behavioral data and purchase history- not just demographics. Segment your email list. Personalization isn't just about delivering personalized content. It’s also about determining what content is most apt for a certain group (also known as targeting or segmentation). Targeted emails result in a 14.32% higher open rate  and 100% higher click rate than non-targeted emails. Marketers have noted that segmented campaigns have brought in 760% more revenue  than non-segmented campaigns. Segmented emails also increase customer retention, and lead to more engagement  and sales. Recommended Reading: The Best Way to Organize an Effective Email Marketing Strategy How to Segment Your List There are several ways to segment your email list; do what makes most sense for your business. For ecommerce shops, here are some ways to segment your email list: New customers Repeat customers Inactive customers (haven't purchased or interacted with the business in a long time) Product interest (by gender category or type of product frequently purchased) Demographics (gender, age, income) Website behavior. Research from Mailchimp shows that segmenting according to online behavior increased email clicks by almost 16% Lead magnet used to sign up What can you learn about #email #marketing from Spotify? Uber Uber often sends emails to alert subscribers of promotions, deals, and news. Whatever the message, their emails are always consistent with their minimalist branding. Part of Uber’s success lies in their strong brand consistency. For one, their emails are designed  simply. There aren't too many busy elements that will distract the reader from the email’s main goal. Having a lot of white space in an email campaign gives the reader a visual break and allows them to focus or zoom into where you want them to be paying attention. Uber’s content is straightforward for the people that skim emails, but they also have a longer version available for those that want to know more about what they're sharing. The short content complements a clear call-to-action  (CTA). Source: https://d3ukzap5f2wa8d.cloudfront.net/blog/wp-content/uploads/2017/06/23074121/erica-guest-post.png Check out this email newsletter example from @uberWhat You Can Learn from Uber: Keep your email design simple and stay true to your branding. A simple design won’t distract from your CTA. Keep the CTA short and straightforward so that those that receive your emails will immediately take action. Recommended Reading: The Email Copywriting Process You Need to Get More Conversions 8 Ways to Optimize your CTA Use verbs or action-oriented text, and make sure it is interesting. Don't use boring, generic words like â€Å"submit†, â€Å"enter† or â€Å"click here†. Be specific  about the actions you want customers to take, such as â€Å"download the free ebook here!† versus just saying â€Å"download†. Make your CTA short. No one wants to read a long line of text. Campaign Monitor  says 2-3 words are good- try to keep it under 5 or 6. Ensure your CTA is seen. A simple and clean design will help highlight the CTA but you still have to ensure that it is seen. Make it large enough to get noticed but not too large that it would appear obnoxious. Try using a contrasting color to really make it pop. Use the first person. A study from Unbounce showed that changing the CTA from the second person to the first person resulted in a 90% increase  in click-through rate. Try changing â€Å"download your free guide† to â€Å"download my free guide†. Create a sense of urgency. Sales 101: People respond to scarcity and need to be told what to do next, so tell them to â€Å"get it now!†. Have at least two CTAs: one above the fold, and one at the bottom of the email. There will always be people that skim emails, so you want to be able to convert them, too. A/B test to determine which CTA practices work best for you. What can #email #marketers learn from Uber? Buzzfeed Buzzfeed is a company that strives to create content that people want to share. While they are best known for their kick-ass, quirky, and punchy content, their content scope is wide enough to also include some investigative journalism pieces. In an interview with Buzzfeed’s former director of newsletters, Dan Oshinsky, he shares that when he started out at Buzzfeed, it was difficult for readers to subscribe to Buzzfeed’s newsletter, and as a result, there weren’t many subscribers on their email list. To change that, they’ve worked hard to shine the spotlight on the value of opting in to their newsletters,   throughout their entire website. One of the ways they did this was by creating content specifically to promote newsletter signups, like the article, â€Å"19 cute ways the BuzzFeed Animals newsletter will ruin your day.† As a result, they’ve amassed over 1 million subscribers in a year. Although their strategy for getting  subscribers is commendable, what’s more commendable is how they've retained  their email subscribers. They do this through the use of interesting subject lines and preview text. This is important, as 69% of people report emails as spam  based on subject lines alone. Conversely, 35% of people decide to open emails based on subject lines alone. Source: https://dg0i88et9d9ko.cloudfront.net/sites/default/files/styles/inline_large/public/buzzfeed-email-example.png?itok=2BpFrWwX Check out this email newsletter example from @BuzzfeedThe aforementioned example involves a slightly weird subject line that will intrigue those who receive the email. Additionally, many of BuzzFeed’s emails are accompanied by interesting preview text related to the subject line. Sometimes, when they use questions as a subject line, these are followed up by answers. For direct commands, like in this next example, the preview text shows the next logical statement: Source: https://blog.hubspot.com/hs-fs/hub/53/file-363501538-png/Blog-Related_Images/buzzfeed_inbox.png?noresizet=1519429416527width=669name=buzzfeed_inbox.png What You Can Learn From Buzzfeed: Have short but interesting subject lines, since there are people that decide to open emails based on subject lines alone. You can follow this up with equally interesting or catchy preview text. Tool Tip: Test every subject line before you hit send with 's Email Subject Line Tester. 3 Ways to Improve Your Subject Lines Personalize them. As mentioned previously, a personalized subject line can increase email opens by 26%. Keep them short. 67% of all emails are opened on mobile devices. Although Mailchimp  found that there is no statistical link between email opens and subject line length, it is recommended that subject lines be 50 characters or less to make it easier for your recipients to read it on their mobile phones. Test subject lines. Many email service providers, such as Mailchimp and Campaign Monitor, provide easy access to A/B testing tools. Read ’s guide on how to write the best email subject lines  for more in-depth information on how to test your email subject lines. What can #email #marketers learn from Buzzfeed? Domino’s According to a Litmus survey, interactive emails are the top trend for email marketing in 2017. Interactive emails allow users to take action within an email that triggers an event within the same email. These interactions can surprise and delight the customers and can take the form of: Quizzes, polls, or surveys Dropdown or navigation within an email A photo gallery, carousel, or video Shopping carts Real-time news updates GIFs As for an example, Domino’s sent subscribers an interactive email to promote their new Italiano range. Making it more interactive made it more fun than just sending in a photo of all five pizzas. Additionally, it invited the users to engage with it. Source: https://www.impactbnd.com/hs-fs/hubfs/E8aFsMipSH.gif?t=1519518876495width=960name=E8aFsMipSH.gif Check out this email newsletter example from @dominosWhat You Can Learn From Domino’s: An interactive email is more fun than the standard fare and invites engagement from your recipients. Making an interactive email does not have to be complicated; you can start off with GIFs. Just make sure that whatever you do is tested across common email clients and is optimized for mobile! Recommended Reading: How to Make an Email Newsletter Your Customers Will Love 3 Ways to Increase Interactivity in Emails Incorporate surveys, polls and reviews. Some travel sites (like Expedia or Booking.com) will send a post-stay survey asking you how your room was. They’ll offer a few choices for you to rate the room, and when you click on the choice, they will ask more questions or direct you to an external website where you can fill out the survey. It’s better to capture survey results from within the email because once you start redirecting to another page, the customer may give up on responding. Combine rewards with your interactive content to motivate customers to open these emails. Send digital scratch,  peel, tear, or sliding cards connected to discounts or freebies. Companies like Zembula  can help you to incorporate interactive email content. This tactic encourages customers to engage with the email before they receive a discount. Include video. Video is expected to comprise 80% of all internet traffic by 2019. At the same time, people are tired of the clutter that too much content brings. Video, as when used in a website, also brings increased click-through rates and ROI when used in email. â€Å"The University of Minnesota has seen as much as a 40% increase in click-through rates  when they include a video in their email newsletters, and Wistia reports a staggering 55% increase!†, reports Colby Cavanaugh, SVP of Marketing for Emma.

Understanding Management accounting and Financial Management Essay

Understanding Management accounting and Financial Management - Essay Example Understanding Management accounting and Financial Management Considering the cash budget of Mowtown store, the management should be credited for the limited amount that is being paid as payroll as a wage. On the other hand, they have been getting the efficient services from the employees of the store. Another main factor that needs to be considered by the management is that they should look for the same policy reforms that affected their profit to rise with the highest percentage, i.e. the ending balance of February and May will indicate that. The managers must also look for reducing the costs such as shipping costs and maintenance costs. Budgeting and better management decision making and management control: An effective budgeting system will facilitate the management to make an effective decision making, which lead to the results that are expected by the management in the end of a period. Without a proper budgeting and forecasting system, the management cannot predict or decide what steps must be taken to expand or at least maintain the busi ness, what measures should be taken to reduce the overall costs, and how this framework must be established. An improper budgeting system will lead to a frustrated decision making process which might not be in favor of the management or a particular business.Budgets are prepared by the company operatives at various departmental levels; whereas the ‘master budget’ actually highlights the comprehensive financial plan for a particular period. The main objectives of preparing a budget which can also be termed as the advantages can be explained as follows: The budget must be prepared in order to direct the attention of the management to the future trends of the business, based on the results of the present trends and transactions. The budget actually affects the decision making process of the management and helps the system to reform the strategies and policies of the company. It allows the company management to critically analyze the activities running on in the business. T he proper budget allows the management to predict the problems and issues as well as key opportunities that can be controlled or covered in the coming period. The budgeting enables the managers to achieve their objectives as well as important goals of the company more efficiently. A budget will remind the management about what objectives they have set and how they have to carry out those. An effective budget also helps the management in terms of performance evaluation. A budget leads to the management making authorized actions. As mentioned above, an effective budget helps the management process. In terms of this process, the first thing that needs to be considered is the planning period, which should be future-oriented. The proper planning is totally dependent upon the statistics of business, i.e. current financial situation, and most authorized proof for that is given by the budget to the management officials. An effective budgeting will also state the condition regarding the goal s that have been set by the management in the beginning of the financial period, and whether the processes to meet these goals are being undertaken properly or not. This is

Histort Essay on Globalization Example | Topics and Well Written Essays - 1500 words

Histort on Globalization - Essay Example The Internet has made products more accessible to people all around the world and corporations are willing to dip their hands in the pockets of other countries. Globalization is basically an effort for a business to provide a product on a multinational effort in search for profit from wherever they can possibly get it, even if that includes having products manufactured for little cost overseas. This then has resulted in a lack of jobs in the United States due to globalization and has ultimately led to an economic downward spiral. Corporations thrive on the globalization of their business, able to make millions and offer their goods to developing companies. Occupy Wall Street is an anti-globalization group that currently protests shipping jobs overseas and keep the work here in the United States. It ks a movement designed to completely protest globalization because they expect for economic movements to stay local within our own government here in the United States. The western worlds currently dominate the majority of the world's economy and the United Nations plays a huge role when it comes to globalization. The United States plays a huge part in the United Nations due to the country being a giant in the corporate and developing realms of business. Alternately, globalization is also impacted on by embargoes that are set up in other parts of the world that can otherwise effect the rest of the world that are unable to trade goods. The economy as a whole is deeply affected in a negative way, particularly in the United States while there is a huge economic crisis going on. The value of a dollar is going down and will also affect other areas in the world and exchange rates which then also effects People on the political left have the tendency to want change while the people on the right wing do not want change. Conflicting visions are typically the topic of most political issues. Globalization is just another means for conflict in politics. It also results in a stru ggle between states. Some states have different resources to offer than others so globalization can effect the local economy as well as the overall national economy. The current Obama administration has the same policy that was passed from the Bush administration. Obama's stimulus package also plays a huge role in globalization not just in the United States, but also in other parts of the world because many other countries rely on the United States. Though it appears that Obama has tried to impact the economy, when looking at the bigger picture, there are still major issues in the United States that lead to unemployment, the middle class is the suffering class, and therefore contributing to the issue of globalization. It may have been a gesture of collective action but it was not quite effective enough or at least Americans are still feeling the burn of globalization's effects. The lack of jobs seems to be the largest sour idea when it comes to globalization, from the perspective of an American. Corporations not only are making money off of high priced items, but are shipping their jobs overseas to be performed at extremely low costs. Additionally, globalization is changing the world. Change does not just make the United States uneasy, but people in other economies do not know what to expect either. As a giant powerhouse of a country, many of the moves of other countries are impacted by the decisions of the United States. 2. The United States is struggling from economic recession and though it is the